Incident IQ

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Lauren Profis, Director of Product Marketing at Incident IQ

Lauren Profis

Director, Product Marketing · Incident IQ

Lauren Profis is the Director of Product Marketing at Incident IQ, where she transforms complex product capabilities into clear messaging, adoption strategies, and impactful product narratives. She works at the intersection of product, marketing, and education — often collaborating with district partners to test messaging, gather feedback, and ensure that every launch is grounded in real-world use cases. Her lens is always “how will this help a teacher or IT staff member tomorrow morning?”

Over the years, Lauren has refined her expertise in positioning, product launch planning, and customer enablement in complex SaaS environments. She excels in turning technical product capabilities into stories that resonate with educators and operations leaders alike. She’s also passionate about driving adoption — for Lauren, a great feature is only great if districts can implement and sustain it.

Outside of work, Lauren often reflects on how K‑12 systems run behind the scenes. She believes deeply in the idea that smoother operations unlock more time for teaching, and she’s dedicated to helping districts reclaim that time through better software and communication.

Latest Posts by Lauren Profis:

Man sitting at his desk on his computer
Complete Guide to Chromebook Management For Schools

Chromebooks are a top choice for K-12 schools, but managing them at scale comes with real challenges. IT teams need advanced tools to keep student Chromebooks secure, organized, and working in the classroom. From tracking devices to supporting students and staff, smart device management is key to ru ...

What You Don’t Know About Your Devices Could Be Costing You (+ Free Audit Checklist)

When every dollar matters, visibility is your first line of defense. With districts managing thousands of devices across dozens of campuses, keeping track of what you have, and where it is, isn’t easy. But without it, you’re flying blind. Rising device costs, shrinking budgets, and growing instr ...

Cartoon image of a line of students returning school devices to teacher
End-of-Year Asset Collection Checklist

When summer is approaching and the school year is drawing to an end, check out this list of things to consider when planning end-of-year device collections.

Man working on a repair order template for schools.
Free Repair Order Templates For Schools

Managing large K-12 facilities and asset inventories is no small task. Downtime and inefficiencies can quickly disrupt school operations—but with the right tools, repairs don’t have to add to the chaos. Repair order templates are the perfect starting point for schools ready to streamline repair ...

An asset manager filling out a report.
Creating K-12 School Asset Management Reports: Everything You Need to Know

What if your school district could save up to 30% on technology costs with just one strategy for making smarter, data-driven decisions? With 63% of districts allocating only 5% or less of their total budget to technology, schools are under pressure to stretch every dollar while keeping up with rapid ...

People looking at a webpage and tapping through help desk ticket templates.
15 Help Desk Ticket Templates to Improve School IT Support Response Times

School IT support teams are the unsung heroes behind smooth-running classrooms, yet as technology becomes more integrated into school operations and curricula, IT workloads have surged due to unprecedented numbers of new ticket submissions. When every minute counts, a school help desk software like ...